GOOD HANDS

WE WEAR US

“Fashion Brand"

BRAND IDENTITY + FILM PRODUCTION

DON’T JUST RENT.

REPRESENT.

INDUSTRY

Fashion / eCommerce

COMPLETION DATE

MAY ‘18

WEBSITE

wewearus.com

PROJECT SUMMARY

We Wear Us came to us looking to break the mold of traditional ethnic wear. We built a brand and delivered promotional collateral to help reach women of all backgrounds.

PROJECT SUMMARY

We Wear Us came to us looking to break the mold of traditional ethnic wear. We built a brand and delivered promotional collateral to help reach women of all backgrounds.

BRAND IDENTITY

We Wear Us is synonymous with representation. Their mission is to represent ethnic cultures in a way that has never been done before.

Our goal was to build a brand that organically attracted the brand’s target market and made their customers and followers feel like they were a part of a movement.

We immersed ourselves in their demographic’s subculture and connected with individuals to inspire and validate the essence of We Wear Us’ brand — feminity, simplicity, and inclusion.

We developed an identity that embodies and emphasizes the cultural values that define We Wear Us.

FILM PRODUCTION

We created the brand. It was time to tell the story. We interviewed Founder and CEO of We Wear Us, Diya Varma, to craft a storyline for the film, based on her vision for the company — to have each shipment bleed culture, personality, and uniqueness.

We scripted, filmed, and produced a short film that brought the brand to life. We helped bring the vision to life through the little details — from the eclectic Oakland film location to the natural, diverse models we scouted.

Following the release of the film, we repurposed it to create targeted ads for the brand, helping them reach customers who share similar passions on social media.

@ARIKASHANI_

@AKOOMS

@SARAKKING

@LEESASALCEDO

BEHIND THE SCENES

BEHIND THE SCENES

@ARIKASHANI_

@AKOOMS

@SARAKKING

@LEESASALCEDO