GOOD HANDS

LA FASHION WEEK

“Fashion Event"

Social Awareness + Creative Production

The brand is a

conversation.

INDUSTRY

Fashion

COMPLETION DATE

Mar '16

WEBSITE

lafw.net

PROJECT SUMMARY

LA Fashion Week celebrates the designers that drive the cultural renaissance in Los Angeles. We channeled their movement into social conversation to spread brand awareness and engage event-goers.

PROJECT SUMMARY

LA Fashion Week celebrates the designers that drive the cultural renaissance in Los Angeles. We channeled their movement into social conversation to spread brand awareness and engage event-goers.

SOCIAL AWARENESS

LAFW is raising the bar for fashion in the United States with specific focus on Los Angeles as the cultural epicenter.

They give up-and-coming artists and designers a platform to express their work - a chance for the world to see new and emerging trends that are shaped by today’s generation.

We captured the attention of eager fashionistas, celebrities, and influencers, and turned it into social conversation and engagement as the event unfolded.

We created a mutual bond between the people and the brands. A bond that got people talking about fashion labels they had never seen or heard of before, because that night, they wanted to be a part of the conversation and feel connected.

CREATIVE PRODUCTION

Like any good piece of clothing, it’s the high quality materials and handiwork that provide the foundation. A single bad stitch or loose end can cause everything to fall apart. Similarly, what makes LA Fashion Week the hardest hitting fashion show on the West coast is the attention to the smallest details.

We captured and produced visuals for the 3 day event, but what made their story come to life was what happened in the days, hours, and minutes before anything kicked off. All eyes were on the runway, but the real story was happening backstage where Arthur Chipman and the LAFW crew, the models, designers, hairstylists, and makeup artists were orchestrating their magic.

Following the production, we sat down and interviewed Arthur about the future of fashion. We discussed how him and the LAFW team will continue to push their creative boundaries, giving more emerging brands a chance to share their story on the world stage.

BEHIND THE SCENES

BEHIND THE SCENES